Mega mogul Oprah Winfrey made a mega boo-boo this past Sunday.  Winfrey routinely tells her 9 million followers to tune into her personal channel, OWN-which is struggling terribly, by the way, as The Discovery Channel has recently tossed 15 million at it to save it (totaling over 200 million)-but her mistake came when Winfrey tweeted :  “Every 1 who can please turn to OWN especially if u have a Neilsen box,” in a desperate effort to get people to tune in to “Oprah’s Next Chapter,” and interview show.


The tweet was seen by Nielsen as a potentially serious violation of its policy. Nielsen measures the television viewership of a sample of roughly 25,000 households across the United States, and it works hard to ensure that the sample is not coerced to watch specific shows or channels.

After chastising Winfrey, the tweet was removed and she apologized, stating she meant no harm. Winfrey’s unusually blunt request and the misspelling of the Nielsen name caused some Twitter users to doubt that Ms. Winfrey was the one actually doing the typing. But she was, according to her executive producer, Sheri Salata, who was in the same room at the time.

Five minutes later, Winfrey made another tweet, asking “Grammy people” to turn to OWN, and many viewers labeled her as desperate, to which she replied ” ‘desperate’ not ever a part of my vocab.”

HOWWWWEVERRR, quite a number of people would beg to differ, as OWN’s early ratings have been disappointing to people involved in the venture.

Has Oprah’s golden touch gotten rusty? What do you think?


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